UNIT–I: Introduction: Social Media and Social Networks
Topics: Social media, new technologies of collaboration, social network analysis, measuring/mapping/modeling connections
Very important long questions
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Define social media. Explain the major characteristics of social media as new technologies of collaboration.
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Explain the concept of social networks with suitable examples.
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Describe Social Network Analysis (SNA) and explain how it is used to measure, map, and model connections.
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Discuss the evolution of social media and its role in collaboration and communication.
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Explain the difference between social media and traditional media.
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Describe the key components of a social network and explain their importance in SNA.
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Explain the concepts of nodes, ties, and graphs in social network analysis.
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Discuss the applications of social network analysis in real-world scenarios.
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Explain the need for measuring relationships in a social network.
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Describe the role of network maps in understanding social structures.
Short questions
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Define social media.
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What is a social network?
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What is meant by collaboration in social media?
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Define node.
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Define edge/tie/link.
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What is a graph in SNA?
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What is meant by mapping a network?
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What is social network analysis?
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Mention any two applications of SNA.
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What is the difference between directed and undirected networks?
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What is a weighted network?
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Define density of a network.
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What is a dyad?
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What is a triad?
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What is meant by connectivity in a social network?
UNIT–II: NodeXL, Layout, Visual Design, Labelling, Metrics, Filtering, Clustering
Topics: NodeXL, layout, visual design, labeling, metrics, data preparation, filtering, clustering and grouping
Very important long questions
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Explain NodeXL and its features in social network analysis.
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Describe the steps involved in creating a network in NodeXL.
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Explain different layout algorithms used in NodeXL.
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Discuss the importance of visual design and labelling in network visualization.
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Explain how network metrics are calculated and visualized in NodeXL.
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Describe the process of preparing data for social network analysis.
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Explain filtering techniques used in NodeXL.
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Discuss clustering and grouping in social network analysis.
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Explain how NodeXL helps in identifying key actors in a network.
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Write a detailed note on network visualization using NodeXL.
Short questions
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What is NodeXL?
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What is the use of NodeXL in SNA?
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What is network layout?
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Define visual design in network graphs.
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What is node labeling?
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What is edge labeling?
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What are network metrics?
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Define degree centrality.
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What is betweenness centrality?
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What is closeness centrality?
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What is eigenvector centrality?
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What is filtering in network analysis?
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What is clustering?
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What is grouping?
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Why is data preparation important?
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What is meant by graph visualization?
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What is a group in a network?
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What is the purpose of applying layout algorithms?
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What is the significance of color coding in network graphs?
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What is a component in a network?
UNIT–III: Case Studies – Email, Thread Networks, Twitter
Topics: Email communication, thread networks, message boards, email lists, Twitter
Very important long questions
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Explain email as the lifeblood of modern communication and analyze it as a social network.
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Describe how email networks are mapped and interpreted in social network analysis.
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Explain thread networks with respect to message boards and email lists.
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Discuss the structure and behavior of thread networks.
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Explain how Twitter can be analyzed as a social network.
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Describe Twitter conversation networks and their importance in SNA.
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Explain how Twitter is used for entertainment and information flow.
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Compare email networks and Twitter networks.
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Discuss the major insights obtained from analyzing thread networks.
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Explain the role of social network analysis in studying online conversations.
Short questions
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What is an email network?
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What is a thread network?
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Define message board.
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What is an email list?
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What is a Twitter network?
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What is a retweet?
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What is a mention in Twitter?
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What is a hashtag?
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What is a conversation network?
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What is the significance of reply structure in threads?
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What is a directed communication network?
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What is an asynchronous communication network?
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What is meant by information flow in Twitter?
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What are the roles of hubs in email networks?
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What is a conversation thread?
UNIT–IV: Case Studies – Facebook Networks, WWW Hyperlink Networks
Topics: Visualizing Facebook networks, interpreting Facebook networks, hyperlink networks
Very important long questions
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Explain how Facebook networks are visualized and interpreted using SNA.
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Discuss the characteristics of Facebook networks.
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Explain the social meaning of connections in Facebook networks.
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Describe how friendship networks differ from other online networks.
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Explain WWW hyperlink networks and their role in web analysis.
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Discuss the structure of hyperlink networks on the World Wide Web.
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Compare Facebook networks and WWW hyperlink networks.
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Explain the importance of analyzing hyperlink patterns in the web.
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Describe the applications of Facebook network analysis.
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Write a note on visualizing and interpreting online social networks.
Short questions
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What is a Facebook network?
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What is a friendship network?
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What is a hyperlink network?
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What is the World Wide Web network?
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What is a node in a Facebook network?
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What is an edge in a hyperlink network?
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What is the use of visualization in Facebook analysis?
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What is meant by interpreting a network?
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What is a web page network?
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What is a bridge in a network?
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What is a clustered Facebook network?
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What is the difference between social links and hyperlink links?
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What is the importance of network density in Facebook analysis?
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What is a central node?
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What is a component in hyperlink analysis?
UNIT–V: Case Studies – YouTube, Wiki Networks
Topics: Content interaction, prominence, creativity, collaboration, wiki networks
Very important long questions
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Explain YouTube as a social network platform and analyze its interaction patterns.
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Discuss contrasting patterns of content interaction on YouTube.
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Explain the concept of prominence in YouTube networks.
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Describe how users interact with content on YouTube from an SNA perspective.
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Explain wiki networks and their role in creativity and collaboration.
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Discuss how wiki networks represent collaborative knowledge building.
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Compare YouTube networks and wiki networks.
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Explain the role of social network analysis in studying user-generated content platforms.
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Describe the importance of analyzing content prominence in YouTube.
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Write a detailed note on collaborative structures in wiki networks.
Short questions
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What is a YouTube network?
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What is content interaction?
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What is prominence in a network?
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What is a wiki network?
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What is collaboration in wiki editing?
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What is user-generated content?
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What is a content creator?
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What is a viewer network?
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What is a revision in wiki?
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What is a hyperlink in wiki pages?
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What is meant by creativity in wiki networks?
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What is a contribution network?
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What is interaction pattern?
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What is the importance of analysis of YouTube networks?
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How is YouTube different from Twitter in SNA?
Most expected 10-mark questions overall
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Explain social media and its role in collaboration.
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Describe social network analysis and its applications.
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Explain NodeXL and its features.
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Discuss network visualization, layout, and labeling.
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Explain centrality measures in social network analysis.
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Describe data preparation, filtering, clustering, and grouping in NodeXL.
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Explain email networks as a case study in SNA.
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Explain Twitter network analysis.
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Explain Facebook network analysis.
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Explain YouTube and wiki networks as case studies.
Most expected 2-mark questions overall
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Define social media.
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Define social network analysis.
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What is NodeXL?
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Define node and edge.
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What is degree centrality?
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What is betweenness centrality?
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What is clustering?
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What is a retweet?
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What is a hyperlink network?
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What is a wiki network?