Harsh RB

Social Network Analysis

1 min read

SNA Unit 1

SNA Unit 2

SNA Unit 3

SNA Unit 4

SNA Unit 5

Syllabus

UNIT - I: Introduction

  • Social Media: Exploring new technologies of digital collaboration.

  • Social Network Analysis (SNA): The trinity of Measuring, Mapping, and Modeling collections of connections.

UNIT - II: Technical Foundations with NodeXL

  • Design: Layout, Visual Design, and Labeling.

  • Metrics: Calculating and visualizing network metrics (Centrality, Density, etc.).

  • Processing: Preparing data, filtering noise, and implementing Clustering and Grouping algorithms.

UNIT - III: Case Studies (Communication & Microblogging)

  • Email: Analyzing the “lifeblood” of modern organizational communication.

  • Thread Networks: Mapping the structure of message boards and listservs.

  • Twitter: Examining the intersection of conversation, entertainment, and information flow.

UNIT - IV: Case Studies (Social & Hyperlink Networks)

  • Facebook: Visualizing and interpreting personal and group social graphs.

  • WWW Hyperlink Networks: Understanding the “web” of the World Wide Web through link analysis.

UNIT - V: Case Studies (Content & Collaboration)

  • YouTube: Analyzing patterns of content interaction, prominence, and subscriber behavior.

  • Wiki Networks: Mapping the connections of creativity and collaborative knowledge building.

Based on:

Hansen, Derek, Ben Sheiderman, Marc Smith, Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Morgan Kaufmann, 2011.

and

Google Gemini’s Summarization

9 items under this folder.